OECD/Eurostat (2018), Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD Publishing, Paris/Eurostat, Luxembourg, https://doi.org/10.1787/9789264304604-en. 1. Explanation of Innovation Theories Diffusion Theory (Rogers, 1962): This theory, developed by Everett Rogers, focuses on how innovations are spread within a social system. Rogers proposed that adoption …